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Why Black Ink is Important

Black Ink is the World’s first SaaS-based technology platform that helps c-level executives measure, monitor, and maximize their marketing ROI. We report on KPI’s that help executives make important business decisions.



Audio Transcript:
Black Ink is the world’s first SaaS-based technology platform that helps c-level executives measure, monitor, and maximize their marketing ROI. So we can report important KPI’s that help the sales staff, the customer staff, marketing and executives have a much stronger view of the totality of their business so they can make very smart decisions on where to invest their dollars across their entire portfolio. Which segments, which audience, which geographies. This is important in part because the marketing dollars should be helping, if not directly related to driving revenue on behalf of your organization.

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