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Customer Analytics and Sales Enablement Resources

2016 C-Level Marketing Study

Discover trends, needs and gaps from the leading F2000 marketing leaders including Walt Disney, Fruit of the Loom, Toyota, Stanley Black and Decker, Mutual of Omaha, Frito-Lay, and Cleveland Clinic, and more.

 

 

What are the top priorities in 2016?
What are the strengths and shortcomings of current capabilities?
How does company culture affect budget allocation?
Why does analytics play a critical role?

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  • We have discovered some very insightful customer buying behavior using Black Ink. Because they were able to leverage years of customer data, combined with their proprietary analytical models, we now can focus our planning and marketing investments to achieve the best ROL.
    STIHL Ken Waldron Director of Marketing

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