Black Ink Recognized in New Growth Category of Annual Marketing Technology Landscape
BOSTON, MA (Jan 13, 2015) – Black Ink, the leading enterprise sales and marketing performance ROI software, is proud to announce its recognition by Scott Brinker, Chief Marketing Technologist and industry thought leader, in his 2015 Marketing Technology Landscape Supergraphic. Black Ink is identified in the new ‘Performance and Attribution’ category for their notable solutions bridging the gap between chief marketing officers and chief financial officers and ability for customers to realize incremental revenue.
The 2015 edition showcases 1,876 vendors represented across 43 categories, almost doubling from 2014. The chart conveys the massive growth and evolution of marketing technology, including the broad range of technology products and the development of technical talent.
Black Ink’s recognition on the chart validates their continued advancement of providing CMOs a bridge to communicate enterprise sales and marketing ROI to their CFOs by providing software to help companies drive net new revenue, improve marketing performance management, and provide learning feedback loops to help them think through the next best action and investment required.
“There’s been tremendous innovation in marketing performance management and marketing attribution software over the past year, helping businesses better align the CMO and CFO,” Brinker said. “The addition of the new ‘Performance and Attribution’ category on the marketing technology landscape recognizes both the growing demands for these solutions and the accomplishments companies such as Black Ink are making in addressing them.”
For companies to better realize their growth potential, Black Ink’s marketing performance software offers the ability to predict growth, focus investments, and enable agile executions. The process provides a powerful decision framework, allowing marketers to make sound decisions to reach their maximum return.
“The Marketing Technology Landscape demonstrates the progression and transformation of the marketing technology industry,” said Jeff Winsper, founder and president of Black Ink. “Marketers have many more data sources to leverage and Black Ink’s Eye On performance platform allows business leaders to make better-informed decisions and maximize return on investment. We are proud to lead in an emerging and essential marketing category.”