Black Ink Hosts Entertaining Panel, Family Feud: B2B vs. B2C Marketing, at &THEN in Boston
DMA’s Reinvented Annual Event Takes Place Oct. 4-6
BOSTON, MA–(Marketwired – Sep 24, 2015) – Black Ink, the leading enterprise marketing performance ROI software, is pleased to announce that Black Ink President, Jeff Winsper, will be hosting a panel at &THEN, the Direct Marketing Association’s (DMA) reinvented annual event. &THEN takes place October 4-6, at the Boston Convention & Exposition Center in Boston, MA.
The panel is based on the highly popular TV show, Family Feud, but with an industry twist. Show host, Jeff Winsper — acting like Steve Harvey — moderates a game show with differing opinions from a panel of marketing B2B and B2C heavyweights — supported with survey results, just like the TV show. Winsper, an expert in marketing and analytics, has the wit that will have the crowd cheering and laughing. The panel will be Sunday, October 4th from 2:50 – 3:20pm in the Experience Zone.
“In today’s marketplace, innovative thinking, unmitigated passion, and radical creativity aren’t just nice-to-haves — they’re essential tools,” said Paul A. McDonnough, Vice President of Events for DMA. “With &THEN, we’ve broken the mold of what an annual event should be — and created an innovative, disruptive experience that will not only fulfill marketers’ needs, but empower them to soar to new and unexplored heights. We are thrilled to have Jeff Winsper, a highly successful inspiring industry leader and trailblazer, speaking at &THEN.”
“Survey said? I’m thrilled to bring this fun Family Feud style panel to the &THEN DMA event. Captivating and experienced marketers will join my panel to duke it out; and what better way for them to show their expertise but in a competitive game show,” said Winsper.
In addition to a stellar lineup of presenters and keynoters ranging from IBM’s visionary CMO Jon Iwata to social entrepreneur and movement starter Blake Mycoskie of TOMS, &THEN will immerse attendees in the latest information across the entire marketing field through six customized educational tracks, intensive workshops, awards ceremonies celebrating the best and most innovative achievements in the industry, and world-class entertainment featuring a private concert exclusively for &THEN attendees by the Goo Goo Dolls.
About &THEN, The Global Marketing Experience
Introducing the only experience that unites the global marketing community — the people who think, plan, and do what it takes to succeed. If you are empirically driven and creatively inspired, you belong here. &THEN, which takes place October 4-6 in Boston, is powered by the organization that has been at the forefront of marketing for 98 years, the Direct Marketing Association (DMA).
About Black Ink
Black Ink is a leading-edge SaaS-based, sales and marketing analytics platform serving the needs of large, global enterprises such as STIHL USA, Thermo Fisher, Teradata Corporation, and Janome America. The platform provides an executive view for C-suite, sales and marketing leaders to identify customer acquisition and retention and growth opportunities, and realize optimal ROI. Taking data analytics to the next level, Black Ink users receive profitable insights driving revenue growth and marketing ROI. The platform provides over 35 pre-built KPIs that meet GAAP reporting standards. Black Ink is an advisory board member of the Marketing Accountability Standards Board. The company is headquartered in Boston, Massachusetts.
About Direct Marketing Association (DMA)
The Direct Marketing Association is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides marketers with INNOVATION that accelerates business growth, EDUCATION that develops talent and ensures compliance with ethical and best practices, and ADVOCACY that advances policies that support innovation in marketing.