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How Can a Data-Driven Business Stay Ahead in a Data-Driven Economy?

Consumers, customers, and businesses alike all contribute to the data-driven economy. The volume of data leads to unprecedented innovation, change, and uncertainty. Marketers are now in an enviable position to capture and analyze the information like never before. This experienced panel will share a diverse range of thought and experiences across key marketing themes such as the vision of the new age marketing organization, customer engagement, and advanced demand generation. It’s a balance to embrace and prepare for uncertain change, yet leading change to challenge the status quo. You also may be interested in our guide to Data Driven Marketing.




Video was shot at the Business Marketing Association 2014 Conference.

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