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By Special Invitation Only.
Exclusive Report: C-level 2016 Marketing Study

Discover the compelling aggregated results from marketers such as Cleveland Clinic, Frito-Lay, Fruit of the Loom, Mutual of Omaha, Stanley Black and Decker, Toyota, and Walt Disney.

You will learn about their top priorities, obstacles, marketing
technology investments, budget allocations, and how company
culture can make a big difference to their ability to execute.

 

Receive your free C-level 2016 Marketing Study

BKI_Fig_CompanyCulture

Behavior in an organization is driven by undocumented DNA of its culture. Leadership makes it crystal clear that the company’s purpose is supported by the brand’s promise to its customers and the marketplace. According to total responses, “Sales-driven” and “Customer-driven” are the top cultures, “Marketing-driven” culture comes in dead last. Learn more—fill out the form below





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  • We have discovered some very insightful customer buying behavior using Black Ink. Because they were able to leverage years of customer data, combined with their proprietary analytical models, we now can focus our planning and marketing investments to achieve the best ROL.
    STIHL Ken Waldron Director of Marketing

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