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Real Time Marketing – Why You Must Demand Current Data

Real Time Marketing

Yesterday’s numbers are so…yesterday.

If you’re working with numbers from last year or last quarter, you’re living in the past. Businesses from Evian to Oreo are banking on real-time marketing. Even the Girl Scouts are doing marketing with real time data.

Marketers can no longer rely on last year’s budgets, last year’s sales, to make effective marketing decisions. Business is increasingly fast paced. So it’s essential that your marketing ROI information is in
real time.

Marketers can no longer rely on last year’s budgets, last year’s sales, to make effective marketing decisions. In today’s market, it’s essential that you tap into today’s data to make optimal decisions, and maximize performance and return.

Data Driven Marketing StatisticOne reason many marketers shy away from data is because it’s historical, rather than real time. In one study, nearly half of marketers report they would be more data driven if they could access information in real time.

With real-time data, you can react immediately to opportunities – or threats. This is another reason why marketers are moving away from old-school spreadsheets – which are generally based on figures from last month, last quarter or last year.

Instead, they’re embracing cutting-edge technology. Marketers today need a system
that seamlessly aggregates and collates data from disparate sources, in real time.

Bottom line: With real time data, you can react immediately to opportunities – or threats

This is an excerpt from our exclusive new eBook, “10 Essentials for Proving Marketing ROI”. Get your free copy of this expert resource now.

By Jeff Winsper

Jeff is the President of Black Ink and offers more than 20 years of leadership experience in marketing, serving companies ranging from Fortune 500 to start ups.

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