Corporate turnover today is reaching new heights, and it’s worst of all in marketing. For example, more than half of B2B technology CMOs are no longer employed by the same company as a year ago, according to a study by IDC. That’s because many marketers struggle to prove their contribution to revenue growth and the company bottom line.
Your father’s marketing was one of ads and billboards, brands and impressions. Think Mad Men. No more. Everything about marketing is changing in unprecedented ways, even its very purpose, as you’ll discover below in these industry-shaking trends
Watch an on-demand, lively, informative 30-minute forum with four thought leaders in marketing technology. In this exclusive roundtable on the C-Suite Network video, you’ll meet:
With content marketing all the rage, businesses are creating more content than ever before: 70% of B2B marketers are creating more content this year than last, according to a new survey. But CMOs are increasingly unhappy with the results. Only 2% believe their content effectively generates leads, according to a recent survey by the Chief Marketing Officer (CMO) Council and NetLine Corporation.
Recent, unprecedented advances in marketing technology have led to the fragmentation of marketers into two groups, as explored in my previous blog post. One group is marketers focused on the past (and using numbers to cover their ass), the other those focused on using numbers to chart future growth. Why are most marketers stuck in the past, and struggling to make the leap to future focus and profit? Here are some reasons why – and what you need to know.
The marketing profession increasingly has a split personality. Recent, unprecedented advances in marketing technology have led to a fragmentation of CMOs and marketers into two groups. These groups are: