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C-Level 2016 Marketing Study – Company Culture

Sometimes the behavior of an organization is driven by the undocumented DNA of its culture. In other cases, the leadership makes it crystal clear that the company’s purpose is supported by the brand’s promise to its customers and the marketplace at large. A great example of this is Amazon’s pledge […]

Interview with David Raab: Principal at Raab Associates Inc

Throughout the years, I have had the opportunity to observe David Raab’s introspective approach to marketing technology. He is a well-established thought leader who digs deeper than even the best industry analysts. I interviewed him recently, and I thought you would appreciate what makes David tick and why so many tech leaders listen when David speaks.

How Marketers Can Ally With CEOs: Do the Math

Marketers ally CEOs

Most CEOs don’t think their investments in marketing show measurable results. According to a recent survey, 73% of CEOs believe marketers don’t understand finance, and can’t prove marketing’s financial contribution. Thus it’s more important than ever before for CMOs and marketers to build a strong partnership with CEOs and the C suite. That’s essential to receiving the budget marketers want, and respect in the boardroom.

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