Advanced analytics and insights continues to be number one in all major industries including Healthcare and Pharmaceuticals, Services, Technology, and Industrials, according to responders. Want to learn more? Fill out our form to receive your free C-Level 2016 Marketing Study.
If marketers acknowledge their infrastructure is currently both a shortcoming and a priority to support its brand promise and customer-centricity, what is impeding their ability to attain it? Across the board, advanced analytics takes the top spot. This is not to suggest that marketing leaders are fully responsible for managing […]
Of the current capabilities to perform at the highest level, Marketing Technology, Reporting/Insight, and Omni-Channel execution lag behind all others. When these are overlaid with their top priorities, marketers choose to keep the brand relevant to its customers by improving infrastructure and omni-channel execution capabilities. Soft skills such as leadership […]
“This question explores what marketers feel is their role in supporting their company’s compass. Brand strategy and being customer-centric were reported as the #1 and #2 priorities heading into 2016. Reporting/ Insight and Marketing Technology, land at #3 and #4 respectively. Arguably in a data-driven marketing environment, reporting/ insight and […]
While innovation continues to fuel the economy, marketers don’t believe it’s what drives a company culture. The “innovation-driven” culture is absent of B2C and B2B/B2C organizations, leaving only 10 percent to B2B cultures. Want to learn more? Fill out our form to receive your free C-Level 2016 Marketing […]
I have known Rich Vancil, the Group VP, Executive Advisory of IDC, for nearly 30 years. As the founder of a software company, Black Ink, we often rely on his guidance to help shape our strategy. Once and awhile, we meet up for lunch to catch up on life outside […]