I recently had the chance to speak with Laura Patterson of VisionEdge Marketing, a pioneer for Marketing Performance Management (MPM). I think the first time I heard of her company was from the Forrester Group referencing her annual MPM benchmark survey, […]
On this episode of the Marketing Performance Management Leadership series, host Jeff Winsper interviews best-selling author and chairman of the C-Suite Network, Jeffrey Hayzlett. The two discuss the origins of the C-Suite Network, content creation and curation for the busy executive, the pros and cons of LinkedIn, and thought leadership […]
Raise your hand if you empowered when being forced to watch a 15 second commercial before getting content you need. Do you like hearing from your bedside table unsolicited texts from airlines and banks at 4AM? Or what about having to make 7, 8, or more online clicks to get […]
Each industry had varying degrees of how they would prefer to shift their budget versus how it is currently allocated. Tech leaders wish to decrease budget for customer acquisition nearly 40% basis points, from 52% to 37%; Increase budget of renewal from 26% to 38%; and desire a minor modification […]
Organizations with a customer-driven culture spend a greater % of their budget on marketing analytics. Financial-driven organizations spend more money on an average annual basis. Want to learn more? Fill out our form to receive your free C-Level 2016 Marketing Study.
Of the total $430M allocated for advanced marketing analytics, 24% of the responders represent $220M, and 76% represent $210M. Want to learn more? Fill out our form to receive your free C-Level 2016 Marketing Study.