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Integrated Database for ROI Measurement

Integrated Database for ROMI Measurement

Did you know that in 1960, the world of marketing was dealing with an average of 5 marketing channels and in 2013, that numbers has increased to 60+?! No wonder integrating online and offline data has become such a pressing need yet an increasing challenge for almost all marketing organizations.

Marketing Automation: Users’ Verdict

Marketing Automation Users Verdict

There are a lot of resources online that help explain what marketing automation is, assist in providing detailed analysis of each solution’s functionalities, and offer guidance for selecting the right tool. Much of this research often represents information from vendors themselves.

The Science of Storytelling


I attended a great event put on by MITX last week, The Science of Marketing: Using Data & Analytics for Winning. My biggest take-away was that the science means nothing without the art– nothing new in that statement, but I did learn more about why.

We Meet in the Middle


About five years ago, Winsper looked into the future and realized that mid-sized clients ($500M-$3B) that required marketing transformation and leadership were being underserved by the very largest management consulting firms.

Marketing Automation Study

Marketing Automation Study

Yay! Our 2013 Marketing Automation End User study finally closed on April 28th. I want to thank more than 130 CRM and marketing operations professionals across a broad variety of industries who shared their feedback based on hand-on experiences.

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