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Data Driven Marketing – 11 Essentials

Data Driven Marketing 11 Essentials

Data is “the new gold of our economy,” according to the Direct Marketing Association. Data-driven marketing allows you to continuously identify new opportunities, offer more value, and extract ever-greater returns. Indeed, a recent study by Adobe revealed that the most data-driven marketers had a conversion rate nearly 10 times higher than the least data-driven marketers.

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