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Marketing on a Budget – 5 Tips for Measuring ROI

Marketing on a Budget

Spencer Trask Ventures, Inc., is in the business of providing a return on investment by providing awesome opportunities based on brilliant ideas. Indeed Mr. Spencer Trask was the first investor for Thomas Edison, and we all know how that changed the world for the better. Yet when it came to its own marketing, the Greenwich CT-based private equity company didn’t measure or monitor its own marketing return on investment.

Visual Analytics – Benefits in Business, 8 Essentials

Visual Analytics

Any business seeking proof of the benefits of visual analytics needs look no further than Procter & Gamble. The company, one of the most consistently innovative and successful in history, has made data visualization one of its key tools in marketing campaign and sales management. The visualization tools helps its marketing and sales teams to effectively access marketing and sales insights, easily and quickly.

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