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Marketing Analytics in 2015: Top 7 Trends

2015 Marketing Analytics Trends

The coming year will see wild, unprecedented changes in marketing analytics. The most important is the democratization of analytics, as it moves to the cloud, prices drop, and it becomes broadly accessible. This will level the playing field in business, as smaller upstart companies can access the same powerful tools previously available only to the enterprise.

Marketing Data Integration – Get It Together

Marketing Reporting

Pilots use dashboards to arrive at their destination – you should too. An effective control panel monitors progress and performance, and enables you to manage risk and monitor whether you’re on track. Gone are the days of disparate teams pouring over and collating spreadsheets from multiple sources.

Marketing Dashboards – In-Depth Guide

Marketing Dashboard Guide

Imagine getting into the cockpit of an airplane and preparing for takeoff. You’re all strapped in, but you discover that all the indicators – and the entire dashboard itself- are missing. How would you know how fast you’re going, how much fuel you’re burning, and which way you’re headed? Yet that’s exactly what marketers without an effective dashboard do every day: they fly blindly.

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