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Welcome to the Era of Big Data for Marketers

Big Data

Gone are the days of marketers who rely on glamor instincts. The Era of Big Data is coming. You may have heard of the popular term “Big Data” too many times, but hold on a second, what is “Big Data”? The mainstream definition of Big Data is a collection of data sets which includes structured and unstructured data that is large and complex.

Marketing ROI Is Not A CYA Exercise

Marketing on a Budget

Jim Lenskold, a renowned author and marketing thought leader, and I were recently discussing marketing ROI. While there is considerable banter regarding various marketing ROI models, predictive analytics, what is right, and what to avoid, we both agreed that far too many CMOs over complicate the process.

Measuring Marketing Performance – 6 Essentials

Measuring Marketing Performance

People often talk about “the art and science of…”. The fact is, marketing is undergoing a huge pendulum swing from being more about the art of creative engagement, to the technology-driven science relevant engagements. In the past, marketing often focused on creative ideas –plenty of fun, but challenging for businesses to accurately measure and value. That’s changing, as new technology allows marketing to become increasingly data driven, be nimble in its go-to-market approaches, and benefit from continuous optimization.

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