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MPML Interview with Greg Banks

Marketing Performance Management Leadership Interview with Greg Banks

Marketing Performance Management Leadership Interview with Greg Banks



Host Jeff Winsper is joined by Greg Banks, President and COO of Maddock Douglas, a premier innovation consulting firm in Chicago. The interview is about how marketing, often perceived as an ambiguous contributor to business, can be transformed into an asset that is financially predictable one. Greg is leading the charge for developing Worldwide Standards for building best practice governance in support of marketing science around the financial return on marketing. He calls this the two hands “clapping.”

Check out our previous Episodes:

Jeffrey Hayzlett – June 08, 2016
Jim Lenskold – March 31, 2016
Jim Meier – March 17, 2016
Rich Vancil – March 3, 2016
Bob Fair – February 17, 2016
David Raab – January 27, 2016

By Jeff Winsper

Jeff is the President of Black Ink and offers more than 20 years of leadership experience in marketing, serving companies ranging from Fortune 500 to start ups.

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