Business today takes place remotely on mobile devices – marketing should too. 90% of American adults have a cell phone; 58% of American adults have a smartphone. Your team needs access to marketing data anytime, anywhere.
Your marketing effectiveness data must be intuitive and easy to use, and accessible anytime, anywhere. Only then can your team command all the data it needs – and share the results with everyone who needs to know.
Presentations and spreadsheets are the most common formats for marketing information, used by 38 percent and 36 % of marketers, respectively. For now.
These approaches are much more labor-intensive, less efficient, and less timely than communicating via cutting-edge dashboards, applications, and reporting tools. Technology-enabled and automated mechanisms – such as marketing dashboards that are enabled for mobile devices – are becoming the industry standard.
Your teams need mobile access. Companies increasingly have remote employees, virtual teams, and disparate field marketing. So your information needs to be accessible not only on desktops, but also laptops, tablets, and mobile devices. This empowers marketing through enterprise-wide collaboration, tapping into your organization’s collective IQ.
Moreover, 66% of participants agreed they would consume more marketing data if they “could see it all in one place.” And 40% of marketers agreed they would use more marketing data if they “could see it on any device.”
Effective marketers can no longer compete if burdened by endless spreadsheets, complex BI tools, and wasted productivity. Like other areas of business, the ideal solution is a single, intuitive cloud-based platform.
Bottom line: boost marketing productivity by making data available anytime, anywhere.
This is an excerpt from our exclusive new eBook, “10 Essentials for Proving Marketing ROI”. Get your free copy of this expert resource now.