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Focus on Improving ROI, Rather Than Proving ROI

Marketing Reporting

Marketers today need to spend more time maximizing their financial performance, rather than just measuring it. They need to focus more on improving, rather than just proving.

In today’s highly competitive business environment, it’s essential that you spend your time and resources improving marketing results, rather than just measuring.

Many companies – including possibly your competitors – have made the shift to systems to streamline the collection and reporting of data and of enterprise marketing performance. This gives them more comprehensive, accurate, real-time information – and frees up their time and resources to continuously improving the numbers.

Businesses can no longer compete wasting precious time pouring over spreadsheets, relying on technical staff to get the data right, or waiting for reports. This is the paradox that marketing faces today, with the increasing pace of business, and avalanche of data and disparate marketing channels.

Marketing Reporting SurveyMarketing departments are increasingly pressed to collect and digest information to prove the bottom line, rather than actually improving the bottom line. Nearly two-thirds of marketers report they’re frustrated with how long it takes to create reports.

So it’s essential that you have a system that measures and reports seamlessly, in real time, so that you can spend your time and effort increasing incremental return. By focusing on improvement, rather than measurement, you’ll continuously boost your department’s performance – and contribution to the bottom line.

Bottom line: Automate data collection and reporting, so your team can focus on improving financial performance.

This is an excerpt from our exclusive eBook, “10 Essentials for Proving Marketing ROI”. Get your free copy of this expert resource now.

By Jeff Winsper

Jeff is the President of Black Ink and offers more than 20 years of leadership experience in marketing, serving companies ranging from Fortune 500 to start ups.

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