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CMO Roundtable: Measuring Marketing Performance

marketing roi

Update: Watch the Marketing Performance Measurement Webinar on demand now!

Join us for an information-rich, interactive experience that can make your 2015 a year of unprecedented success. Three leading experts in measuring marketing performance will share best practices, practical actions, and more.

“Improve Your ROI: Marketing Performance Measurement in 2015” is the what, why, and how of marketing performance measurement with leading experts to help you, Thursday, Dec. 11 at 2 PM, EST, on BrightTALK.

Due to the interactive nature of this complimentary event, space is extremely limited. Please register now to confirm your reservation.

Find out how the world’s top marketers crack the code of performance measurement, and prove to C suite their contribution to revenue, customer value, and the bottom line. Discover how you too can demonstrate your value, impact and contribution.

The roundtable discussion will be hosted by:

Jim Lenskold – Consultant and author of “Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability”.

Laura Patterson – Author and consultant focused on helping companies improve and prove the value of marketing

Jeff Winsper – Veteran agency marketer and founder of marketing performance software company Black Ink.

As a lively, interactive session, participants will have a valuable opportunity to get real-time insights and advice from top experts. Participants will range from CMOs to team members, from Fortune 500 to start ups. The session will include an interactive poll, with insightful results.

The event will help marketers overcome perhaps their greatest challenge: creating and proving financial value for the enterprise. Marketers can create more value – and prove their financial contribution – when they have the tools and techniques to proactively measure and improve marketing performance.

When: Thursday, Dec. 11 at 2 PM, EST
Please register now.

By Jeff Winsper

Jeff is the President of Black Ink and offers more than 20 years of leadership experience in marketing, serving companies ranging from Fortune 500 to start ups.

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