Each industry had varying degrees of how they would prefer to shift their budget versus how it is currently allocated. Tech leaders wish to decrease budget for customer acquisition nearly 40% basis points, from 52% to 37%; Increase budget of renewal from 26% to 38%; and desire a minor modification […]
Organizations with a customer-driven culture spend a greater % of their budget on marketing analytics. Financial-driven organizations spend more money on an average annual basis. Want to learn more? Fill out our form to receive your free C-Level 2016 Marketing Study.
Of the total $430M allocated for advanced marketing analytics, 24% of the responders represent $220M, and 76% represent $210M. Want to learn more? Fill out our form to receive your free C-Level 2016 Marketing Study.
Approximately 40% of marketers will increase their in-house marketing analytics staff in 2016. Want to learn more? Fill out our form to receive your free C-Level 2016 Marketing Study.
Marketing relies on multiple resources across the enterprise to help manage their Marketing Technology stack. Marketing Operations leads the way, but there are nearly as many marketers also partnering with their IT department. Even with so many SaaS-based Marketing Technology offerings that don‘t need IT to “manage” a 3rd party […]
A probe into 2016 marketing technology investments may be an indication of marketer’s intent to fill data and reporting gaps, and fulfill their priorities. There is an indicated proclivity to purchase Business Intelligence, Marketing Automation/Campaign, and Customer Interaction tools in 2016. This supports the previous findings that marketers are more […]