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Category : Marketing Standards

CMOs Belong Next to the CFO


Why are CMOs challenged in the C-suite? Are they lacking some of the fundamental management skills of their contemporaries? Or is it because they are not typically responsible for a P&L and its respected commercial route to revenue?

Setting the Standards For Marketers

Pole Vault

I humbly sit on the Marketing Accountability Standards Board (MASB), among some of the greatest minds from universities, commercial organizations, and practitioners who are now changing marketing for the better. The purpose of this board is to develop the universally accepted standards for all global marketing professionals. Why?



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