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Category : Marketing ROI

Nine Key Factors for Opening a New Branch

Originally seen in the June issue of Power Equipment Trade Magazine The decision to open a new branch can seem daunting, but it doesn’t have to be. Here are nine factors to consider.   If you are exploring expansion, here are nine key factors to consider when developing your plan […]

How to win over Millennials

As seen in the May 2017 issue of Outdoor Power Equipment Magazine Everyone likes to win. An easy win, a tough win, a lucky win – it feels fantastic. When the stakes are high and the problem is complex, that win can be hundreds of times sweeter. Riding immensely high […]

How To Capture a 360° View of Customers

Original Equipment Manufacturers (OEMs) that rely on independent dealers as their sole point of trade are often challenged to have a true understanding of the ultimate end-user universe. This is mostly caused by a lack of data collection at the point of sale at the dealer, who then would provide access for the manufacturer. Absent of this, manufacturers are flying blind on having a deeper understanding of who and where their top customer and prospect segments are.

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