As seen in the May 2017 issue of Outdoor Power Equipment Magazine Everyone likes to win. An easy win, a tough win, a lucky win – it feels fantastic. When the stakes are high and the problem is complex, that win can be hundreds of times sweeter. Riding immensely high […]
Corporations of all sizes spend a significant amount of money on Business Intelligence software (BI). The business intelligence category is nearly $20B annually, according to Gartner Group industry analysts. And it seems there is plenty of tail wind to this sector for the foreseeable future. Like many business software categories, […]
It is not uncommon that any organization, or industry in general is challenged to integrate customer data. It is especially more apparent with the OPE (Outdoor Power Equipment) industry due to the independently owned dealer network on “Main street.” In essence, it is a billion-dollar cottage industry – and each […]
Original Equipment Manufacturers (OEMs) that rely on independent dealers as their sole point of trade are often challenged to have a true understanding of the ultimate end-user universe. This is mostly caused by a lack of data collection at the point of sale at the dealer, who then would provide access for the manufacturer. Absent of this, manufacturers are flying blind on having a deeper understanding of who and where their top customer and prospect segments are.
Host Jeff Winsper is joined by Greg Banks, President and COO of Maddock Douglas, a premier innovation consulting firm in Chicago. The interview is about how marketing, often perceived as an ambiguous contributor to business, can be transformed into an asset that is financially predictable one. Greg is leading the […]
I recently had the chance to speak with Laura Patterson of VisionEdge Marketing, a pioneer for Marketing Performance Management (MPM). I think the first time I heard of her company was from the Forrester Group referencing her annual MPM benchmark survey, […]