22,393 is a number of incoming emails at my “spam, promotions, maybe I will find good discount” email box. 3 is the number of emails I actually opened this week and didn’t take any action after. 2 is the number of emails I didn’t open but remembered the subject lines and searched for to use when I needed a discount.
When Scott Brinker teased out to the marketplace some new marketing technology categories and the respective technology brands within each category, he obviously knew at the time just how immense and crowded the landscape would look.
Leon Trotsky: “You may not be interested in strategy, but strategy is interested in you.” A strategic approach to communication is very important. It helps you optimize ways you are reaching out to your prospects, better target them, and leverage greater results.
There are a lot of resources online that help explain what marketing automation is, assist in providing detailed analysis of each solution’s functionalities, and offer guidance for selecting the right tool. Much of this research often represents information from vendors themselves.
Yay! Our 2013 Marketing Automation End User study finally closed on April 28th. I want to thank more than 130 CRM and marketing operations professionals across a broad variety of industries who shared their feedback based on hand-on experiences.
Marketing is transforming as gracefully (not always prettily or painlessly) as possible into embracing technology and automation to support and improve its effectiveness and efficiency. Marketing execs have gotten really good at measuring campaign ROI by using tools from companies such as Marketo, Aprimo, HubSpot, Eloqua, and Salesforce.com.