How data, insights, and technological platforms lead Equipment distributors to have the right people pushing the right product to the right places at the right time for the right customers. This article appeared in the January edition of CED. You can check out the original article here. It’s no secret […]
There are many proven benefits that come from implementing a Software as a Service (SaaS) model. These include scalability, cost reduction, and overall better support. A less obvious advantage—and arguably one of the most valuable—comes from the inherent flexibility and modularity in the user experience (UX) and user interface (UI) […]
A lizard would make a terrible paperweight. Placing one on a stack of notes with the intent of it staying put and weighing them down would immediately yield disappointment. Conversely, a rock would make a terrible lizard. Staring at one, expecting it to dart here and there and catch flies […]
We’ve all heard the story of David and Goliath. Some of us have defined careers by the notion that courage and perseverance can allow us to perform feats that appear beyond our reach. The story teaches us that, for lack of a better term, all we need is a purpose, […]
To quote our VP of engineering, platforms are the car, algorithms are the engine, and data is the fuel. I would expand this analogy a bit to say the user is the passenger and insights to support selling more product is the destination. After all, the average Outdoor power equipment […]
As a consumer, after making a large purchase it’s important to be confident in your final decision. Anxiety about a purchase can stem from many cognitive dissonances such as, making the decision to buy a current model versus waiting for a newer model, spending a large amount and not being able to pay it off, or purchasing something that others may not find acceptable.