800-553-9450   /   hello@blackinkroi.com

C-Level 2016 Marketing Study: Barriers

If marketers acknowledge their infrastructure is currently both a shortcoming and a priority to support its brand promise and customer-centricity, what is impeding their ability to attain it?

Across the board, advanced analytics takes the top spot. This is not to suggest that marketing leaders are fully responsible for managing the infrastructure (e.g., analytics and data management) to deliver the insight. Later, the research will demonstrate that this department relies on many other resources outside its purveyance to manage the Marketing Technology stack.

This top barrier, along with lack of sufficient data, can add another layer of complexity as marketing insight is often delivered as a shared service or a center of excellence to support the global enterprise.
BKI_Post5
Want to learn more? Fill out our form to receive your free C-Level 2016 Marketing Study.

By Jeff Winsper

Jeff is the President of Black Ink and offers more than 20 years of leadership experience in marketing, serving companies ranging from Fortune 500 to start ups.

Ultra-valuable news, tips and insights on marketing ROI

and how to measure monitor and maximize it! Subscribe to our blog now

Leave a Reply

Your email address will not be published. Required fields are marked *

SUBSCRIBE TO OUR NEWSLETTER

 

We respect your privacy and will never share your email address

Copyright 2017 Black Ink, a unit of Winsper (800) 553-9450