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C-Level 2016 Marketing Study: Capabilities

Of the current capabilities to perform at the highest level, Marketing Technology, Reporting/Insight, and Omni-Channel execution lag behind all others.

When these are overlaid with their top priorities, marketers choose to keep the brand relevant to its customers by improving infrastructure and omni-channel execution capabilities.

Soft skills such as leadership and C-level relationship management are considered strengths, but not a priority heading into 2016.

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By Jeff Winsper

Jeff is the President of Black Ink and offers more than 20 years of leadership experience in marketing, serving companies ranging from Fortune 500 to start ups.

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