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Why Businesses Need to Ignore Consumer Behavior


Watch an on-demand, lively, informative 30-minute forum with four thought leaders in marketing technology. In this exclusive roundtable on the C-Suite Network video, you’ll meet:

  • Peter Bordes, CEO/Founder of OneQube
  • Scott Brinker, Co-Founder and CTO, ion interactive
  • Jim Meier, Senior Director Marketing Finance, MillerCoors
  • Jeff Winsper, President of Black Ink

In this stimulating, interactive discussion, you’ll discover:

  1. Why business needs to ignore consumer behavior – and instead focus on intent
  2. How simple lessons from your business past can lead to double-digit revenue growth
  3. Why the purpose of marketing is shifting dramatically to one focus: to provide the intelligence needed to make the next, most profitable business decisions
  4. How big data is mapping the DNA of consumers, and how to best leverage that information
  5. The ideal timing for marketing reports – and why report timing varies wildly
  6. Why the future of marketing is a new blend of art and science, and recent innovations in mix modeling
  7. Why less is more when it comes to marketing KPIs
  8. And more!
    Watch now!

By Jeff Winsper

Jeff is the President of Black Ink and offers more than 20 years of leadership experience in marketing, serving companies ranging from Fortune 500 to start ups.

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