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All posts by: Robert Thibeault

CMOs: Technology is the New Leadership Advantage

CMO CIO Handshake

The rapid advancement of marketing technology and innovation is forcing enterprises and marketers to embrace both technological and organizational change. CMOs leadership and technical knowledge are being put to the test and the ones that are slow to act or cannot integrate and organize their customer data in a meaningful way will certainly be crushed by their more nimble and forward thinking competitors.

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