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All posts by: Jeff Winsper

C-Level 2016 Marketing Study – Innovation

While innovation continues to fuel the economy, marketers don’t believe it’s what drives a company culture. The “innovation-driven” culture is absent of B2C and B2B/B2C organizations, leaving only 10 percent to B2B cultures.     Want to learn more? Fill out our form to receive your free C-Level 2016 Marketing […]

C-Level 2016 Marketing Study – Company Culture

Sometimes the behavior of an organization is driven by the undocumented DNA of its culture. In other cases, the leadership makes it crystal clear that the company’s purpose is supported by the brand’s promise to its customers and the marketplace at large. A great example of this is Amazon’s pledge […]

Interview with David Raab: Principal at Raab Associates Inc

Throughout the years, I have had the opportunity to observe David Raab’s introspective approach to marketing technology. He is a well-established thought leader who digs deeper than even the best industry analysts. I interviewed him recently, and I thought you would appreciate what makes David tick and why so many tech leaders listen when David speaks.

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