While innovation continues to fuel the economy, marketers don’t believe it’s what drives a company culture. The “innovation-driven” culture is absent of B2C and B2B/B2C organizations, leaving only 10 percent to B2B cultures. Want to learn more? Fill out our form to receive your free C-Level 2016 Marketing […]
I have known Rich Vancil, the Group VP, Executive Advisory of IDC, for nearly 30 years. As the founder of a software company, Black Ink, we often rely on his guidance to help shape our strategy. Once and awhile, we meet up for lunch to catch up on life outside […]
Sometimes the behavior of an organization is driven by the undocumented DNA of its culture. In other cases, the leadership makes it crystal clear that the company’s purpose is supported by the brand’s promise to its customers and the marketplace at large. A great example of this is Amazon’s pledge […]
I was able to meet up with Bob Fair at Teradata Corporation in Dayton Ohio a few weeks ago. He agreed to share some of his lifelong experiences as a leader in various C-level capacities in the B2B tech space, including his current role as Chief Operating Officer. We both […]
Digital marketing is truly a Wild West frontier, with marketers today facing unprecedented opportunity – and obstacles. When encountering an obstacle, you have two choices. You can bang your head against it, trying the same thing over and over, and see if eventually goes away. Or you can find a new path around it.
Throughout the years, I have had the opportunity to observe David Raab’s introspective approach to marketing technology. He is a well-established thought leader who digs deeper than even the best industry analysts. I interviewed him recently, and I thought you would appreciate what makes David tick and why so many tech leaders listen when David speaks.