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All posts by: Jeff Winsper

C-Level 2016 Marketing Study: Barriers and Focus

Departmental integration and communications is the #2 barrier for marketers to achieve their priorities. By overlaying 3 different questions, it becomes evident the lion’s share of marketers do not see it as a top focus to improve, even though it is the #7 lowest ability to perform. It is worth […]

C-Level 2016 Marketing Study: Barriers

If marketers acknowledge their infrastructure is currently both a shortcoming and a priority to support its brand promise and customer-centricity, what is impeding their ability to attain it? Across the board, advanced analytics takes the top spot. This is not to suggest that marketing leaders are fully responsible for managing […]

C-Level 2016 Marketing Study: Capabilities

Of the current capabilities to perform at the highest level, Marketing Technology, Reporting/Insight, and Omni-Channel execution lag behind all others. When these are overlaid with their top priorities, marketers choose to keep the brand relevant to its customers by improving infrastructure and omni-channel execution capabilities. Soft skills such as leadership […]

C – Level 2016 Marketing Study – Reporting

“This question explores what marketers feel is their role in supporting their company’s compass. Brand strategy and being customer-centric were reported as the #1 and #2 priorities heading into 2016. Reporting/ Insight and Marketing Technology, land at #3 and #4 respectively. Arguably in a data-driven marketing environment, reporting/ insight and […]

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