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All posts by: Jeff Winsper

We Meet in the Middle


About five years ago, Winsper looked into the future and realized that mid-sized clients ($500M-$3B) that required marketing transformation and leadership were being underserved by the very largest management consulting firms.

Setting the Standards For Marketers

Pole Vault

I humbly sit on the Marketing Accountability Standards Board (MASB), among some of the greatest minds from universities, commercial organizations, and practitioners who are now changing marketing for the better. The purpose of this board is to develop the universally accepted standards for all global marketing professionals. Why?

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