Original Equipment Manufacturers (OEMs) that rely on independent dealers as their sole point of trade are often challenged to have a true understanding of the ultimate end-user universe. This is mostly caused by a lack of data collection at the point of sale at the dealer, who then would provide access for the manufacturer. Absent of this, manufacturers are flying blind on having a deeper understanding of who and where their top customer and prospect segments are.
Host Jeff Winsper is joined by Greg Banks, President and COO of Maddock Douglas, a premier innovation consulting firm in Chicago. The interview is about how marketing, often perceived as an ambiguous contributor to business, can be transformed into an asset that is financially predictable one. Greg is leading the […]
I recently had the chance to speak with Laura Patterson of VisionEdge Marketing, a pioneer for Marketing Performance Management (MPM). I think the first time I heard of her company was from the Forrester Group referencing her annual MPM benchmark survey, […]
On this episode of the Marketing Performance Management Leadership series, host Jeff Winsper interviews best-selling author and chairman of the C-Suite Network, Jeffrey Hayzlett. The two discuss the origins of the C-Suite Network, content creation and curation for the busy executive, the pros and cons of LinkedIn, and thought leadership […]
Raise your hand if you empowered when being forced to watch a 15 second commercial before getting content you need. Do you like hearing from your bedside table unsolicited texts from airlines and banks at 4AM? Or what about having to make 7, 8, or more online clicks to get […]
Each industry had varying degrees of how they would prefer to shift their budget versus how it is currently allocated. Tech leaders wish to decrease budget for customer acquisition nearly 40% basis points, from 52% to 37%; Increase budget of renewal from 26% to 38%; and desire a minor modification […]