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All posts by: Jeff Winsper

Nine Key Factors for Opening a New Branch

Originally seen in the June issue of Power Equipment Trade Magazine The decision to open a new branch can seem daunting, but it doesn’t have to be. Here are nine factors to consider.   If you are exploring expansion, here are nine key factors to consider when developing your plan […]

How To Capture a 360° View of Customers

Original Equipment Manufacturers (OEMs) that rely on independent dealers as their sole point of trade are often challenged to have a true understanding of the ultimate end-user universe. This is mostly caused by a lack of data collection at the point of sale at the dealer, who then would provide access for the manufacturer. Absent of this, manufacturers are flying blind on having a deeper understanding of who and where their top customer and prospect segments are.

MPML Interview with Greg Banks

Host Jeff Winsper is joined by Greg Banks, President and COO of Maddock Douglas, a premier innovation consulting firm in Chicago. The interview is about how marketing, often perceived as an ambiguous contributor to business, can be transformed into an asset that is financially predictable one. Greg is leading the […]

MPML: Interview with Laura Patterson

                  I recently had the chance to speak with Laura Patterson of VisionEdge Marketing, a pioneer for Marketing Performance Management (MPM). I think the first time I heard of her company was from the Forrester Group referencing her annual MPM benchmark survey, […]

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