If I could order analytics the same way I order coffee, I’d ask for the right data with insights to go. To me, that means analytics that are easy to access, understand, process and apply to practice. You might think, ‘that sounds nice, but is it possible?’ After all, as […]
As a sales or territory manager in the Outdoor Power Equipment (OPE) industry you may be swimming in the data points. Reports, charts, pin points can be time consuming to collect, organize and make sense of with limited time and technology. This article outlines an overview of the metrics […]
22,393 is a number of incoming emails at my “spam, promotions, maybe I will find good discount” email box. 3 is the number of emails I actually opened this week and didn’t take any action after. 2 is the number of emails I didn’t open but remembered the subject lines and searched for to use when I needed a discount.
Marketing analytics is absolutely becoming one of most important components of being competitive in business today. More than ever, marketing analytics allows you to discover which types of marketing have been profitable – and which have not. It enables you to look forwards, and project with greater accuracy what marketing will be most profitable.
Most marketers are aware their profession is changing quickly – in a manner that’s both dramatic and unprecedented. In brief, marketing is becoming more complex and sophisticated. Whereas previously it was a communications discipline and more of an art, it’s increasingly becoming a science. While this poses challenges, it also offers many opportunities and benefits.
As marketing becomes ever more numbers driven, marketers must master their knowledge of key performance indicators (KPIs).