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All posts by: Iuliia Artemenko

Analytics To Go

If I could order analytics the same way I order coffee, I’d ask for the right data with insights to go. To me, that means analytics that are easy to access, understand, process and apply to practice. You might think, ‘that sounds nice, but is it possible?’ After all, as […]

Marketing Reality Check

Email Marketing

22,393 is a number of incoming emails at my “spam, promotions, maybe I will find good discount” email box. 3 is the number of emails I actually opened this week and didn’t take any action after. 2 is the number of emails I didn’t open but remembered the subject lines and searched for to use when I needed a discount.

The 7 Deadly Sins of Marketing Analytics


Marketing analytics is absolutely becoming one of most important components of being competitive in business today. More than ever, marketing analytics allows you to discover which types of marketing have been profitable – and which have not. It enables you to look forwards, and project with greater accuracy what marketing will be most profitable.

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