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All posts by: Gillian Lynch

Lilly Pulitzer and Target – Match Made in Heaven or Hell?

Lilly Pulitzer

Prepsters lament! On the heels of Isaac Mizrahi, Mulberry, and Missoni, Lilly Pulitzer and Target have recently announced a limited-edition collection to be released in Spring 2015. This announcement has created a massive divide in Lilly fans throughout North America – many are excited to snag Lilly’s fun, tropical prints at a significant discount, while others fear this move will erode the brand equity and image of this classic, preppy brand.

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