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All posts by: Chien-Ming Tu

Visual Analytics – Benefits in Business, 8 Essentials

Visual Analytics

Any business seeking proof of the benefits of visual analytics needs look no further than Procter & Gamble. The company, one of the most consistently innovative and successful in history, has made data visualization one of its key tools in marketing campaign and sales management. The visualization tools helps its marketing and sales teams to effectively access marketing and sales insights, easily and quickly.



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