Originally seen in the June issue of Power Equipment Trade Magazine The decision to open a new branch can seem daunting, but it doesn’t have to be. Here are nine factors to consider. If you are exploring expansion, here are nine key factors to consider when developing your plan […]
Everywhere you turn lately, there’s uncertainty. There’s a story, a contradictory story, a third-party viewpoint that seems to be out of left-field, all competing for your attention and all asking for action. The trouble is, with so many different feelings, thoughts, stories, actions, and avenues to take into account, it […]
As seen in the May 2017 issue of Outdoor Power Equipment Magazine Everyone likes to win. An easy win, a tough win, a lucky win – it feels fantastic. When the stakes are high and the problem is complex, that win can be hundreds of times sweeter. Riding immensely high […]
Corporations of all sizes spend a significant amount of money on Business Intelligence software (BI). The business intelligence category is nearly $20B annually, according to Gartner Group industry analysts. And it seems there is plenty of tail wind to this sector for the foreseeable future. Like many business software categories, […]
It is not uncommon that any organization, or industry in general is challenged to integrate customer data. It is especially more apparent with the OPE (Outdoor Power Equipment) industry due to the independently owned dealer network on “Main street.” In essence, it is a billion-dollar cottage industry – and each […]
Original Equipment Manufacturers (OEMs) that rely on independent dealers as their sole point of trade are often challenged to have a true understanding of the ultimate end-user universe. This is mostly caused by a lack of data collection at the point of sale at the dealer, who then would provide access for the manufacturer. Absent of this, manufacturers are flying blind on having a deeper understanding of who and where their top customer and prospect segments are.