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How to win over Millennials

As seen in the May 2017 issue of Outdoor Power Equipment Magazine Everyone likes to win. An easy win, a tough win, a lucky win – it feels fantastic. When the stakes are high and the problem is complex, that win can be hundreds of times sweeter. Riding immensely high […]

How To Capture a 360° View of Customers

Original Equipment Manufacturers (OEMs) that rely on independent dealers as their sole point of trade are often challenged to have a true understanding of the ultimate end-user universe. This is mostly caused by a lack of data collection at the point of sale at the dealer, who then would provide access for the manufacturer. Absent of this, manufacturers are flying blind on having a deeper understanding of who and where their top customer and prospect segments are.

The Design Advantages Inherent in SaaS

There are many proven benefits that come from implementing a Software as a Service (SaaS) model. These include scalability, cost reduction, and overall better support. A less obvious advantage—and arguably one of the most valuable—comes from the inherent flexibility and modularity in the user experience (UX) and user interface (UI) […]

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