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Analytics To Go

If I could order analytics the same way I order coffee, I’d ask for the right data with insights to go. To me, that means analytics that are easy to access, understand, process and apply to practice. You might think, ‘that sounds nice, but is it possible?’ After all, as […]

How To Capture a 360° View of Customers

Original Equipment Manufacturers (OEMs) that rely on independent dealers as their sole point of trade are often challenged to have a true understanding of the ultimate end-user universe. This is mostly caused by a lack of data collection at the point of sale at the dealer, who then would provide access for the manufacturer. Absent of this, manufacturers are flying blind on having a deeper understanding of who and where their top customer and prospect segments are.

The Design Advantages Inherent in SaaS

There are many proven benefits that come from implementing a Software as a Service (SaaS) model. These include scalability, cost reduction, and overall better support. A less obvious advantage—and arguably one of the most valuable—comes from the inherent flexibility and modularity in the user experience (UX) and user interface (UI) […]

How (not) to plot your data on a geo map

There is an enormous value in visualizing data on a geographical map. Most people react very favorably to a product or service when they look at the map that displays total dominance of the said product or service. This phenomenon drives a huge usage of the maps in TV and […]

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