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Marketing Return on Investment: Seeking Clarity for Concept and Measure

As published by Applied Marketing Analytics, leading marketing scientists with contribution by Jeff Winsper of Black Ink have released this academic paper: Marketing Return on Investment: Seeking Clarity for Concept and Measure. All authors sit on the Marketing Accountability Standards Board.

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  • We have discovered some very insightful customer buying behavior using Black Ink. Because they were able to leverage years of customer data, combined with their proprietary analytical models, we now can focus our planning and marketing investments to achieve the best ROL.
    STIHL Ken Waldron Director of Marketing

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