Eye On Enterprise Marketing ROI is the only enterprise-wide, financial reporting solution that measures, monitors and maximizes marketing’s performance. Our SaaS offering provides you an “eye on” marketing’s financial impact on the business, 24-7.Watch Video
70% of CEOs: Marketing Fails to Prove Business Growth- Survey of Global Marketing and C-Suite executives
50% of CMOs: Feel Unprepared to Prove ROMI- Survey of Global Marketing and C-Suite executives
...what Black Ink is doing at the intersection between marketing and finance is very exciting.- Scott Brinker, CTO and Co-Founder of Ion Interactive
C-suite executives are increasingly expected to provide financial proof of marketing’s performance across the entire enterprise. Gone are the days of just measuring campaign level ROI or tactical activities such as click through and open rates.
Eye On Enterprise Marketing ROI allows you to see the bigger picture to make better decisions across all facets of your business: customers, markets budgets, staff, vendors and more.
Understand marketing’s contribution, in the universal language of business: money. With Eye On, now you can prove marketing's financial contribution to the enterprise bottom line.
Eye On dramatically reduces the time and effort it takes to measure and monitor EMROI. It does so for you - effortlessly, seamlessly, in real time – so you can spend your time and resources maximizing EMROI.
Eye On is more than a dashboard or BI, it does more than just display the data. All the intelligence is built in, as it computes hundreds of algorithms to give you the answers you need to make smarter decisions.
And focusing on return, marketing will continuously boost performance – and contribution to the bottom line.
Gone are the days of teams poring over and collating spreadsheets. Eye On empowers you with all the intelligence you need: integrated, seamless tracking, through an intuitive, easy-to-use dashboard.
Last month’s campaign results are so, well, last month. Eye On automatically uses all of your big data, from any source. It provides the up-to-the-minute data you need to vanquish threats – and capitalize on opportunities.
Eye On is a cloud-based SaaS. Command all the data you need – anytime, anywhere – and share enterprise-wide for highly profitable input and collaboration.
Our easy, intuitive design keeps users focused on what’s important: marketing’s impact on the bottom line. Drive your analytics to the next level, and use it to empower data-driven decisions.
Eye On tracks more than 35 KPIs that matter most: easily customize your dashboard to feature the KPIs most valuable to you. And Eye On is scalable, to grow and change to meet your needs.